Chewable children’s multivitamin positioned primarily for ages 4–8 (usable for 9–13 with a few add-ons). Two-tablet daily serving; broad B-complex, antioxidants, iodine, and several chelated minerals; sweetened with xylitol/stevia, no added sucrose.

Bottom line: Well targeted to 4–8; still relevant for 9–13, though vitamin D and some macros may need topping up.

• Chelated minerals: Zinc bisglycinate, Selenium L-selenomethionine, Molybdenum glycinate — chosen for absorption and GI tolerance.
• Eye/brain extras: small amounts of lutein/zeaxanthin and inositol.
• CoQ10 (1 mg): present but biologically trivial for healthy kids (see critique).
• Clean sweetening: xylitol + stevia; natural flavors/colors; no added sucrose.

Bottom line: The chelates are real value; the phyto/extra actives are modest.

Bottom line: For 4–8, the multi meets/exceeds RDAs without breaching ULs (watch zinc/niacin). For 9–13, fundamentals are covered but vitamin D often needs boosting.

Legend: RDA = Recommended Dietary Allowance | UL = Tolerable Upper Intake Level | RAE = Retinol Activity Equivalent

CoQ10 is a mitochondrial cofactor and antioxidant, but healthy children generally do not need supplementation. Pediatric uses are condition-specific and use tens to hundreds of mg/day, not 1 mg.

Bottom line: Harmless but likely pointless at 1 mg/day for healthy kids — treat it as a safety-neutral “completeness” gesture.

• No Vitamin K (esp. K2/MK-7): consider K-rich foods or a small K2 add-on, especially with D.
• No Calcium; modest Magnesium (50 mg): cover via diet (dairy/fortified) or separate child Ca/Mg if intake is low.
• No Iron: safer chewable, but low-meat eaters may need separate iron only if indicated.
• No Choline; No Omega-3s (DHA/EPA): prioritize fish 1–2×/week or child DHA/EPA; choline via eggs/meat/legumes.

Bottom line: Strong as a base; to “complete” it for many kids: D3 top-up, dietary Ca/K, and DHA/EPA if fish intake is poor; iron only when indicated.

• Stick to label dosing: Zinc is near the 4–8 UL; niacinamide at/near UL math — do not double up.
• Biotin (300 mcg): high vs AI, but no UL; note potential lab test interference at high supplemental intakes — inform clinicians.
• Drug–nutrient timing: separate minerals from certain antibiotics/thyroid meds by a few hours.
• Xylitol: generally well-tolerated; excessive intakes may loosen stools.

Bottom line: Label adherence is the main safety lever; disclose biotin use before labs; space mineral-sensitive meds.

4–8 yrs: Well-calibrated with high-quality mineral forms. Stay at 2 chewables/day; consider a small D3 top-up if sun/diet is low.

9–13 yrs: Useful as a base, but vitamin D under-delivers vs RDA; calcium absent; omega-3s/choline diet-dependent — pair accordingly.

Strengths

• Chelated minerals (zinc bisglycinate, L-selenomethionine, molybdenum glycinate) for bioavailability.
• Vitamin A as β-carotene (safer at higher %DV).
• Clean chewable format (no added sucrose; xylitol/stevia).

Weaknesses / Gaps

• No K/K2, no Calcium, no Iron; modest Magnesium.
• CoQ10 1 mg is cosmetic for healthy kids.
• Zinc/niacinamide sit near UL for 4–8 — safe at label dose, but not for doubling.

• Vitamin D3: bring totals toward 600 IU/day (common pediatric RDA).
• Calcium & Vitamin K: food first; consider low-dose K2 (MK-7) if clinically appropriate.
• DHA/EPA: fish 1–2×/week or a child omega-3 product when intake is poor.
• Iron: only when indicated (diagnosed deficiency or dietary shortfall), since this multi intentionally excludes iron.

If you want a “smart base” kids’ multi with absorptive mineral forms and a conservative safety profile, this is well-designed for ages 4–8 and still useful for 9–13 with a few common-sense add-ons (vitamin D, dietary calcium/K, omega-3s). Ignore the symbolic CoQ10 in decision-making. The main caveat: stick to the label dose (zinc/niacinamide proximity to UL in younger kids). It is evidence-consistent, but not a one-pill solution — pair with food quality and targeted complements.